What will I learn?

This course is designed to take small business owners on a transformative journey through the landscape of digital marketing.


From establishing a strong online presence to leveraging advanced marketing strategies, participants will learn how to effectively promote their businesses online.


The course combines practical tools, actionable strategies, and real-life examples to help you boost your revenue and grow your business.

Module 1: Introduction to Digital Marketing for Small Businesses

  • Lesson 1: Understanding the Digital Marketing Landscape
  • Lesson 2: Setting Clear Marketing Goals and Objectives
  • Lesson 3: Identifying Your Target Audience Online
  • Lesson 4: Competitor Analysis and Market Positioning

Module 2: Establishing Your Online Presence

  • Lesson 1: Unlock Your Website's Potential: Tips for Building a Profitable Website
  • Lesson 2: Creating Engaging Content for Your Audience
  • Lesson 3: Leveraging Local SEO for Local Businesses
  • Lesson 4: Search Engine Optimization (SEO) Basics

Module 3: Social Media Marketing

  • Lesson 1: Choosing the Right Platforms for Your Business
  • Lesson 2: Creating a Social Media Strategy
  • Lesson 3: Content Creation
  • Lesson 4: Social Media Advertising Fundamentals
  • Lesson 5: Best tools for editing Editing Videos
  • Lesson 6: Engaging with Your Community and Building Relationships - from habitual buyers to committed buyers

Module 4: Email Marketing

  • Lesson 1: Building and Segmenting Your Email List
  • Lesson 2: Designing Effective Email Campaigns within minutes
  • Lesson 3: Analyzing and Improving Email Performance
  • Lesson 4: Automating Your Email Marketing Efforts

Module 5: Paid Advertising

  • Lesson 1: Making Creatives and Copy for Ads
  • Lesson 2: Crafting Your First Google Ads Campaign
  • Lesson 3: Exploring Facebook and Instagram Ads

Module 6: Analytics and Optimization

  • Lesson 1: Introduction to Google Analytics
  • Lesson 2: Measuring and Analyzing Your Digital Marketing Efforts
  • Lesson 3: A/B Testing for Newsletters and Meta
  • Lesson 4: Continuous Improvement Cycle for Digital Marketing

Module 7: Advanced Digital Marketing Strategies

  • Lesson 1: Influencer Marketing for Small Businesses
  • Lesson 2: Chatbots for your Social Media
  • Lesson 3: Leveraging User-Generated Content

Module 8: How to utilize AI in marketing?

  • Lesson 1: Unleashing the Power of AI - Mastering Chat GPT
  • Lesson 2: Visuals that Sell - Elevating and creating Product Imagery with AI Technology
  • Lesson 3: Stand Out on Social - Supercharge Your Reels with Descript's Tools
  • Lesson 4: Marketing Made Simple - Boosting Productivity with Must-Have Tools

Module 9: Finetuning your Marketing Strategy

  • Lesson 1: Creating a Comprehensive Digital Marketing Plan
  • Lesson 2: Managing Your Digital Marketing Budget
  • Lesson 3: Scaling Your Digital Marketing Efforts
  • Lesson 4: Staying Up to date with Digital Marketing Trends

FAQ

A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.